Presentations went fairly ok. Massive screw up with mine though! My mac crashed on the day the presentations started…was a complete nightmare! Glad it’s all over now.
Overall feedback were given and apparently we, as a class didn’t do that bad. Could have done better, but not the worse. I had to present through my blog itself. Which was quite hard to do but somehow I managed it. Supervisors were on the fence with what I presented them.
I was told my ‘cow’ idea was good. And the video ideas were good too. What I had to look back on is the actual design of the logo and the colours that I would use. I was told that I needed to conduct surveys and actually find out what the people like. – basically get more information and opinions and ideas on my branding ideas.
I still have a lot of work to do design wise. Other than that though, I think I can go ahead with actually starting to do work on it. Hopefully.
- I would like to continue with the design – tweaking them here and there. Develop them more if possible!
- Brand awareness: figuring out the which is the best method to do this
- Get a cow suit.
- Test shots video series.
- Incorporate “It’s not a joke” to designs
- Re design Menu boards
I’m really hoping to stay away from developing/coding a website for Mooch. I understand that a website is part of the branding package, so I’m not going to completely dismiss it. I’m going to have to talk to my client about what he wants. At the moment, Mooch has a website running, but it’s just a page that links to their facebook account. I’m half-heartedly wanting to create a functioning website for my client, as not only it will benefit them in the long run, but if the website is done well, it will definitely attract more customers for the business!
This is Mooch’s existing design for their tubs. As you can see, their existing design is plain, clean and simple. I quite like the simplicity of this design, that’s why I decided not to alter too much of the original design by keeping to the colour scheme.
Above are my redesign of the cups. The swirl, which I have used with the logo redesign with the cow seems to be something that I’m constantly including in my redesigns. I quite like the swirl, and I think it also reminds/represents how the froyo is served in the tubs themselves. I’m also liking the way I’ve done the word Mooch. The typeface of it seems to suit the word.
As I ‘ve mentioned before, I didn’t want to stray away from the existing colour scheme as I actually think they are ok, so what I’ve done was just taken a couple of the newly designed logo and mixed the colours already used: purple, white and pink to create a colour palette.
This is what the client’s business card looks like now:
Like the cups, the design for the business cards are plain and simple. Again, nothing wrong with them, but I think they should be more fun looking!
It has come to my realisation that my knowledge about the product that I’m rebranding is quite limited. Sure I know that it’s the healthier alternative to ice-cream, and that it’s tasty and addictive. . .but, nothing else. So I’ve doubled back and done more research on frozen yogurt itself!
So here’s what I’ve gathered:
- Live and active culture yogurt (refer to the living organism Streptococcus, Thermophilus, and Lactobacillus bulgaricus which convert pasteurized milk to yogurt fermentation) is an excellent source of calcium.
- Recent research by Tufts University, found that yogurt produced a bacteria which resides in the intestine that may protect against cancer of the colon and breast.
- Healthier than ice-cream because it is lower in fat and high in bone building materials and other important nutrients that our body needs.
A little more info on this website: Frozen Yogurt Nutrition Facts where you will see extra calculations and more info in specific details regarding measurements of carbs etc. And also this website: Nutrition Facts
Above are what I managed to design on Illustrator. The first logo, is quite like the original logo design as I’ve shown in a previous post. The only difference is that instead of a typed out font, I made it look like it’s handwritten. I think it looks more fun and youthful!
The second design is “Mooch” sitting on top of a cow’s nose with the two o’s being its eyes! I liked how this logo turned out. The next two was a quick design from something that was in my head
The bottom design, where the “o” is slightly disfigured was an idea I had about having using cow footprints! It’s a vague shape I know, but I thought the idea was really nice as it doesn’t demonstrate the obvious cow theme that I’m going for in all the logo designs!
I think also for some of the designs that I’ve done, it would be really cool if somehow I can tie them in to the rest of the graphic design for the business cards/loyalty cards.
I contacted the designer who had the originals design to the Mooch logo. I thought that if I were to alter and develop a new logo, I may as well start from the beginning with the original “Mooch” and trying to keep in line with the themes he had used. It was quite difficult at first to obtain these designs as he was skeptical to hand over the designs but in the end I managed to convince him. Here is what I got from the designer:
and the font for it too!
It was a little harder than I thought. I wanted to keep the design of these fun! these are just some of what i have come up with already. Hoping to pick at my brain for a few more varied designs. I did however liked a few that I came up with on that paper:
Top left is just a simple handwritten one. It’s a pretty basic design and i thought it looks professional – maybe throw in a few colours and it’d be looking fun!! The design next to it has the two “o’s” in cow pattern and they sort of scrunch to the middle as if it’s saying “Mooch” with puckered lips! The second design is just what the previous one is like without the cow prints! The last design is a bubble writing, something that I loved doing when I was smaller. I just remembered myself looking at fonts like them and wondered where would they use it. I thought that the font suits for this project because of it’s appeal. And is definitely a representation of one of the key words – “Fun”