Before & After

I decided to actually photoshop the menu boards and the logo on the shop itself. Here are the before and after pictures.

 

 

Promotional Videos

There were many talks and ideas concerning this particular aspect of my projects.  I had originally wanted to create a viral video.  But only to realised that it doesn’t fit well with my whole project.  A solid idea only came to me when I had to do an assignment for a module in college using Motion.  We had to create a promotional video based/about out final year projects.  I had a few thought out plans for this as well, but in the end only one way had worked out.

Initially I wanted to use a GoPro and film the footage from beginning of an order for a yogurt to the end. A bit like “Peep Show”.  I found out then, after finishing filming it, that it was too unsteady for using with Motion.  My second idea was then to show the interaction of the staff to with the customers.  Using a normal video camera to capture this footage.  When I looked back on what I had captured, I didn’t really like the outcome of it.  It was too boring and long and just seemed fake, and one of the supervisors actually asked me “what was I trying to show in the footage?”

My final idea then was to actual film the their product being made up/created.  I thought that it was a great insight and would interest the public to know how Mooch actually make the products on the their menu boards! I have included one of the videos  I made at the beginning of this post!

Pullup Banner design

I wanted to design something bigger than what i have already designed.  I decided to go for a pull up banner. I went with a simple purple background with the three yogurt cups and again, using the buzz words Mooch already has associated with their brand: Gluten Free, 100% Natural and Fat Free.

Business cards final re-designed

Business cards was what Mooch had when i started this project.  It was the only thing they have with regards to promotional materials.  I wanted to redesign what they have already to tie in with the rest of what I had done and also to use my logo on these cards.

Before, Mooch’s business card design was plain white, with one side bearing the original logo, and the other side contact details of mooch and the owner.

I redesigned it so that there is a purple bar going across either the top or the bottom half of the card, highlighting either the logo or the contact details.  On the back of the card, I included the address of the the shop.

Flyer

What I thought Mooch was missing was a flyer menu type promotional material!  I figured that they could use this to display Mooch in other shops- or even post it into houses like they would with information flyers.  I downloaded a flyer template from the internet and had no prior inspiration other than that I wanted (again) include my own logo on it.  I had thought that it should somehow reflect the way I had redesign the menu boards – again trying to tie in all the designs into each other.  I used all the same graphics that I did when redesigning the menu boards too.

On the outside design, I wanted to keep it fresh and clean. So I decided to use the buzz words that Mooch has already been associated with “Gluten Free” 100% Natural” and “Fat Free” with each of the three main flavours that they have.  on the inside, as you can see, again, the shape of the snowflake is emphasised.  i have numbered each points clearly like the menu boards and listed the toppings out.

Letterheads

Based on what I had seen on what most branding companies do in their package are letterhead designs.  I didn’t have any specific way of approaching to design this, but instead I just did.  I wanted it to be kept in line with the business cards and how there is a purple bar across either the top of half of the design or the bottom half. What i came up with is shown below.  Obviously, I had branded these with my chosen re-designed logo of Mooch.  The other two designs, i wanted it to be crisp, and had emphasised the Snowflake logo.

 

Website

I have finally gotten around to creating the website.  It’s nothing fancy. The supervisors had said to make a one page parallax.  Websites and coding aren’t particularly my forte, but I did manage to some how pull one together.  I did basic, basic css and java script.  Templates  was gotten from Scrollorama. Basically a jQuery plugin for a bit of what I used on my website! – for the toppings which drops into the pot.

 

The rest of the structure of the website is just css and sections of the different sections seen on the nav bar!

As you can see, I wanted to keep the website simple and the pages to a minimum.  I have included videos and images under the gallery section.  Under “Contact Us” the directors of Mooch, a map, contact details and opening hours of the shop. The top section is the ‘About’ page. ‘Products’ is just an image of the new menu boards I had redesigned.

 

(Re)branding Packages

I had to look up and research other companies that do branding/rebranding packages.  I have to admit that there a lot of them that do these kind of packages.  They also have images showing what they did, like on stationary sets, letterheads etc.

I had downloaded some of the templates and used some of them to base my designs on. Obviously I didn’t impose the designs on stationary sets but catered for Mooch.

Menu boards

The menu boards for Mooch is a simple square design.  Their original layout and shape for this is simple and sleek and outstanding.  It doesn’t take too much from the menu that they show.  However, I wanted to incorporate the snowflake shape that’s in their logo.  I thought that it would be  nice touch to tie in all their designs together! I knew straight away that I wanted the shape of my re-designed menu boards to be no other shape than the snow flake.

 

I kept the numbering system because I thought they were a good idea.  More change can be seen on the second menu board.  I decided to list out the extra products that they also do and a short description as to what they are and how much they cost.  I found that in their other design, customers were frantically looking at the board and still having to sake what and how much they were.  This just goes to show that their previous design of the menu board wasn’t that effective even thought it was a clean design.

 

The above are what I imagine my redesigned menu boards would look like in the shop.